TURN SERVICE INTO
A COMPETITIVE
advantage.
FRONT-OF-HOUSE PERFORMANCE CONSULTING
TURN SERVICE
INTO A
COMPETITIVE
advantage.
FRONT-OF-HOUSE
PERFORMANCE CONSULTING
A table ready to spend more, never guided.
A first visit that never earns a second.
A missed recovery that becomes a negative review.
A guest experience determined by who is working.
A team trained to function, not perform.
These are not isolated service issues.
They are business losses repeated every shift.
STOP LEAVING MONEY
on the table
THE COST OF UNDERPERFORMANCE
A table ready to spend more, never guided.
A first visit that never earns a second.
A missed recovery that becomes a negative review.
A guest experience determined by who is working.
A team trained to function, not perform.
These are not isolated service issues.
They are business losses repeated every shift.
STOP LEAVING MONEY
on the table
Your front of house can drive business growth — or quietly hold it back.
Your front of house can drive business growth —
or quietly hold it back.
CLOSE THE GAP BETWEEN POTENTIAL AND performance
Across new openings and established operations, a clear path to front-of-house excellence.
Not sure where to begin? Let’s discuss your operation and the right starting point.
ASSESSMENT
Aces identifies what new operations require to open strong, capture demand, and earn lasting loyalty. In existing operations, it pinpoints what's holding service back and where the greatest opportunities lie.
ACES℠ ACCELERATOR
Aces’ flagship program combines service systems, clear standards, team training, and live-service coaching to strengthen sales performance, elevate the guest experience, and drive consistency.
ADVISORY
CLOSE THE GAP BETWEEN POTENTIAL AND performance
Across new openings and established operations, a clear path to front-of-house excellence.
Assessment
REVEAL REVENUE LEAKS AND SERVICE GAPS.
Aces identifies what new operations require to open strong, capture demand, and earn lasting loyalty. In existing operations, it pinpoints what's holding service back and where the greatest opportunities lie.
ACES℠ Accelerator
Aces’ flagship system combines practical tools, clear standards, team training, and live-service coaching to strengthen sales performance, elevate the guest experience, and drive consistency.
TURN INSIGHT INTO EXECUTION.
Advisory
TAKE PERFORMANCE TO THE NEXT LEVEL.
Aces advisory partners with leadership to advance performance by refining strategy and execution, navigating emerging challenges, and capitalizing on new opportunities.
Not sure where to begin? Let’s discuss your operation and the right starting point.
Aces advisory partners with leadership to advance performance by refining strategy and execution, navigating emerging challenges, and capitalizing on new opportunities.
THE ACES℠ Accelerator
EXCELLENCE
made repeatable
The four-stage system built to make exceptional front-of-house performance the standard.
ALIGN
01
02
CULTIVATE
EXECUTE
03
04
SUSTAIN
SUCCESS BY DESIGN.
FLUENCY THAT SELLS.
EXCELLENCE IN MOTION.
STANDARDS THAT HOLD.
Build the service model, standards, and training tools that provide a clear blueprint for consistent, concept-specific execution.
Deepen food and beverage knowledge and develop sales skills that elevate the guest experience and drive higher check averages.
Embed service standards through live floor coaching that sharpens timing, language, sales skills, and consistency under pressure.
Equip leadership with the tools, clarity, and reinforcement structure to keep the standard active after implementation.
Build the service model, standards, and training tools that provide a clear blueprint for consistent, concept-specific execution.
Deepen food and beverage knowledge and develop sales skills that elevate the guest experience and drive higher check averages.
Embed service standards through live floor coaching that sharpens timing, language, sales skills, and consistency under pressure.
Equip leadership with the tools, clarity, and reinforcement structure to keep the standard active after implementation.
ALIGN
CULTIVATE
EXECUTE
SUSTAIN
CAPABILITIES
Support is tailored to your operation’s priorities and may include:
NEW OPENINGS
Opening strategy & readiness
Service model & systems design
Pre-opening training
Post-opening calibration
TRAINING & DEVELOPMENT
Training tools & checkpoints
Training intensives & live coaching
Guest-facing language
Menu & beverage fluency
SERVICE SYSTEMS
Service standards & steps of service
Service pacing & table maintenance
Floor communication
Guest recovery
REVENUE OPTIMIZATION
Hospitality-led sales & check building
Guest recommendations & pairing
Bottle sales & service
Menu engineering
LEADERSHIP COACHING
Floor leadership & team culture
Effective pre-shifts
Train-the-trainer
Accountability & reinforcement
Support is tailored to your operation’s priorities
and may include:
BUILT FROM
the floor up
Your Name · Founder & Principal Consultant
You can’t achieve operational excellence without knowing what it looks like.
Many operators want exceptional service.
WHY ACES EXISTS
Far fewer have a clear benchmark for it.
Standards may exist yet fall short of what the operation is capable of.
Aces closes that gap by defining excellence for each operation, translating it into clear standards, and equipping teams to execute them consistently.
THE JUDGMENT BEHIND ACES
18 YEARS ON THE FLOOR
Disciplined execution and live-service coaching have honed the ability to recognize what drives performance, what holds it back, and where opportunity lies.
CONCEPT RANGE
A career spanning corporate casual to Michelin-rated dining has shaped a clear understanding of what excellence requires across diverse service environments.
MARKET RANGE
Service in Sacramento, San Francisco, and New York City has honed judgment against competitive markets, discerning guests, and exacting standards.
TESTED IN LIVE SERVICE
Thousands of high-volume, high-pressure shifts have revealed which standards actually hold up in practice and consistently deliver exceptional results.
A career spanning corporate casual to Michelin-rated dining has shown what excellence requires across radically different service environments.
The right standard creates clarity, not complexity.
THE OUTCOME
When it is defined, taught, and reinforced, teams perform with greater confidence and deliver a higher standard of hospitality more consistently.
Operators can better deliver their brand promise and strengthen long-term business performance.
That is how front-of-house excellence becomes an organizational capability — not an individual exception.
PROVEN IN
service
Guest reviews from Aces founder’s direct restaurant service.
Lightly edited for clarity and length; meaning preserved.
★★★★★
“From recommending mixed drinks to exploring the relative merits of an appetizer or entrée selection, Devon made himself present at exactly the right moment, displaying a commanding knowledge of the menu offerings and their nuances. Truly a special and memorable evening; 10 out of 10!”
Guest reviews from Aces founder’s direct restaurant service.
Lightly edited for clarity and length; meaning preserved.
Michael · OpenTable · August 2024
MAKE EXCELLENCE
your standard
Let’s discuss your operation’s front-of-house goals and how Aces can help you achieve them.